WELCOME TO THE

INSTITUTE OF MARKET RESEARCH

The Leading Education and Training Provider of Market Research in Africa

WELCOME TO THE

INSTITUTE OF MARKET RESEARCH

The Leading Education and Training Provider of Market Research in Africa

These qualifications will enable a learner with the necessary knowledge, skills, and attitudes to:

Manage resources according to good governance policies and procedures to facilitate the smooth and effective operational activities within the organisation.

Manage, coordinate and assist in the administration and clerical support of the specific departments to facilitate the smooth running thereof by using computerised systems and practices.

Assist in selection process, induction, employee wellness and skills development of employees.

Process given data to complete a Workplace Skills Plan.

Communicate effectively using appropriate methods to maintain effective customer relationships according to organisational standards customer service of internal and external stakeholders.

Assist in the administrative function of the marketing, public relations and advocacy of the organisation.

Plan, administer and provide support services to a special project within an organisation.

We are committed to delivering education services in a manner that promotes and
enhances credibility and equity in the market research field.

Why Choose IMR?

We endeavour to respond to the changing education demands of both public and private sectors in dynamic economies through the provision of innovative education.

Accredited and Registered higher education provider with experience in the development and delivery of management and the other programmes.

Our programmes and short learning programmes are affordably priced and highly accessible in and around Southern Africa.

Internationally benchmarked with leading business schools. The result is a recognised educational qualification that ranks among the best available today.

VISION

The Institute of Market Research aims to become the recognised leader in offering quality market research education and training in Africa.

MISSION

The Institute of Market Research’s mission is to offer quality education and training solutions that will enhance the credibility of market researchers.

OBJECTIVES

To establish a globally competitive African research training institute, to avail and elevate market research to a new level.

ACCREDITATIONS

The IMR is currently accredited by the Services Sector Education and Training Authority (SSETA) and The Quality Council for Trades and Occupations.