INSTITUTE OF MARKET RESEARCH

The Leading Education and Training Provider of Market Research in Africa

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INSTITUTE OF MARKET RESEARCH

The Leading Education and Training Provider of Market Research in Africa

Plan & conduct basic research in an office environment Fee: R12 800

(NQF Level 3; Credits: 6)

PURPOSE:

The purpose of this unit standard is to introduce the knowledge and skills needed to plan and conduct basic research within the learner`s own organisation.

This unit standard will enable a learner with the necessary knowledge, skills, and attributes to:

  • Using simple techniques to plan, conduct and evaluate their research.
  • To pose and answer questions in their workplace through a structured process.
  • Reflecting on and improving the approach they have taken to carrying out their research.

Introduction to Microsoft Fee R3 300

PURPOSE:

In this Introduction to Microsoft Excel training course, learners will create and edit basic worksheets and workbooks. This course is designed for learners who want to gain the necessary skills to create, edit, format, and print basic Microsoft Excel worksheets.

Intermediate Microsoft Excel Fee: R4 500

PURPOSE:

This Intermediate Microsoft Excel training course is meant for learners who want to advance their skill set by learning to work with advanced formulas, lists, and illustrations. Learners will also work with charts and advanced formatting including styles.

Advanced Microsoft Excel Fee: R5 000

PURPOSE:

This Advanced Microsoft Excel training course is designed for learners to gain the skills necessary to use pivot tables, audit and analyse worksheet data, utilise data tools, collaborate with others, and create and manage macros.

Market Field Research: Theory & Practice Fee: R5 800

COURSE OUTLINE:

  • Introduction to Market Research
  • Understanding Market Research
  • Market Research Methods in Practice
  • Market Field Research
  • Market Field Research – Quantitative Data Collection Techniques
  • Analysing Market Research Data
  • Writing a Good Market Research Report

Data Analysis with SPSS Software (Basic) Fee: R5 200

COURSE OUTLINE:

  • Introduction to SPSS software.
  • Understanding Data:
  • Levels of variable measurement and SPSS formats.
  • Variable properties: Format, coding, and labelling.
  • Data and database management in SPSS.
  • Univariate data analysis and reporting.
  • Quality checking and reporting.

Data Analysis skills using SPSS Statistical Software (Advanced) Fee: R5 800

COURSE OUTLINE:

  • Introduction to SPSS Software.
  • Interpretation of univariate results formats.
  • Variable properties: Format, coding, and labelling.
  • Data and Database Management in SPSS.
  • Data analysis – Univariate.
  • Using Univariate Analysis to Understand the data.

Structural Equation Modelling (SEM) - with LISREL & AMOS Fee: R5 800

COURSE OUTLINE:

  • Introduction to Structural Equation Modelling (SEM) Approach.
  • What is SEM and Why use SEM?
  • Common SEM Software used in Business Research, Advantages & Disadvantages of the SEM software.
  • SEM Approach Steps Approach & SEM Limitations.
  • Key Structural Equation Modelling (SEM) Terms.
  • Measurement Instruments Reliability.
  • Measurement Instruments Validity.
  • CFA & Structural Model Fit Indicators.
  • Structural Model Path Coefficients.
  • Bootstrapping (P-Values & T-Statistics).
  • Practical with Smart PLS, LISREL & AMOS.
  • Interpretation and Discussion of Results.

Qualitative Data Analysis using ATLAS.ti/Nvivo Fee: R5 800

COURSE OUTLINE:

  • The process of computer assisted analysis
  • Getting to know ATLAS.ti/Nvivo
  • Qualitative Data Management
  • Technical aspects of coding
  • Creating a coding scheme
  • Querying the qualitative data, and further steps in the analysis process
  • Recognising and visualising relationships
  • Compiling the final qualitative report

Data Analysis, Interpretation of Results & Discussion of Research Findings Skills Workshop Fee: R5 200

COURSE OUTLINE:

  • What is data analysis?
  • What is the purpose/ importance of Data Analysis?
  • Data Analysis Process
  • Why Data Interpretation is Important
  • Data Analysis: Descriptive Statistics
  • Data analysis – Measurement Model Assessment
  • Data analysis – Structural Model Assessment
  • Data analysis – Results Interpretation
  • Discussion of Research Findings
  • Overall Implications of the Research Findings
  • Overall Conclusion of the Study
  • Overall Recommendations of the Study
  • Limitations of the Study
  • Future Research Directions

Business Ethics Skills Workshop Fee: R5 200

A company’s ethics will determine its reputation. Good business ethics are essential for the long-term success of an organisation. Implementing an ethical program will foster a successful company culture and increase profitability. Developing a Business Ethics program takes time and effort, but doing so will do more than improve business, it will change lives. 

A company’s ethics will have an influence on all levels of business. It will influence all who interact with the company including customers, employees, suppliers, competitors, etc. All these groups will have an effect on the way a company’s ethics are developed. It is a two-way street; the influence goes both ways, which makes understanding ethics a very important part of doing business today. Ethics is very important, as news can now spread faster and farther than ever before.

Workshop Objectives:

  • Define and understand ethics.
  • Understand the benefits of ethics.
  • Create strategies to implement ethics at work.
  • Recognize social and business responsibility.
  • Identify ethical and unethical behaviour.
  • Learn how to make ethical decisions and lead with integrity.

Change Management Workshop Fee: R3 700

Change is a constant in many of our lives. All around us, technologies, processes, people, ideas, and methods often change, affecting the way we perform daily tasks and live our lives. Having a smooth transition when change occurs is important in any situation and your participants will gain some valuable skills through this workshop. 

The Change Management workshop will give any leader tools to implement changes more smoothly and to have those changes better accepted. This workshop will also give all participants an understanding of how change is implemented and some tools for managing their reactions to change.

Workshop Objectives:

  • List the steps necessary for preparing a change strategy and building support for the change.
  • Describe the WIFM – the individual motivators for change.
  • Use needed components to develop a change management and communications plans, and to list implementation strategies.
  • Employ strategies for gathering data, addressing concerns and issues, evaluating options, and adapting a change direction.
  • Utilize methods for leading change project status meetings, celebrating a successful change implementation, and sharing the results and benefits.
  • Describe the four states of Appreciative Inquiry, its purposes, and sample uses in case studies.
  • Use strategies for aligning people with a change, appealing to emotions and facts.
  • Describe the importance of resilience and flexibility in the context of change.

Critical Thinking Skills Workshop Fee:R 3 800

We live in a knowledge-based society, and the more critical you think the better your knowledge will be. Critical Thinking provides you with the skills to analyse and evaluate information so that you are able to obtain the greatest amount of knowledge from it. It provides the best chance of making the correct decision and minimizes damages if a mistake does occur. 

Critical Thinking will lead to being a more rational and disciplined thinker. It will reduce your prejudice and bias which will provide you a better understanding of your environment. This workshop will provide you the skills to evaluate, identify, and distinguish between relevant and irrelevant information. It will lead you to be more productive in your career, and provide a great skill in your everyday life.

Workshop Objectives:

  • Understand the components of critical thinking.
  • Utilise non-linear thinking.
  • Use logical thinking.
  • Recognize what it means to be a critical thinker.
  • Evaluate information using critical thinking skills.
  • Identify the benefits of critical thinking.
  • Revise perspective, when necessary.
  • Comprehend problem solving abilities.

Emotional Intelligence Workshop Fee:R3 800

Emotional intelligence describes the ability to understand one’s own feelings, and that of groups, and how these emotions can influence motivation and behaviour. The concepts of Emotional Intelligence have been around since at least the 1900’s, but the term was first introduced by Wayne Payne in 1985.

As a result of the growing acknowledgement by professionals of the importance and relevance of emotions to work outcomes, the research on the topic continued to gain momentum, but it wasn’t until the publication of Daniel Goleman’s best seller Emotional Intelligence: Why It Can Matter More Than IQ that the term became widely accepted by mainstream media.

Workshop Objectives:

  • Define and practice self-management, self-awareness, self-regulation, self-motivation, and empathy.
  • Understand, use and manage your emotions.
  • Verbally communicate with others.
  • Successfully communicate with others in a non-verbal manner.
  • Identify the benefits of emotional intelligence.
  • Relate emotional intelligence to the workplace.
  • Balance optimism and pessimism.
  • Effectively impact others.

Performance Management Workshop Fee: R3 800

Performance Management is making sure the employee and the organization are focused on the same priorities. It touches on the organization itself by improving production and reducing waste. It helps the employee or individual set and meet their goals and improves the employee manager relationship. The key in keeping an organization and employee aligned, which improves performance and productivity, is Performance Management.

When changes occur Performance Management helps the transition to be smoother and less hectic. It helps the organization and employee have a stream-lined relationship which improves communication and interactions between the two groups. It will help close any 
gaps that exist in an employee’s skill set and make them a more valuable employee through feedback and coaching

Workshop Objectives:

  • Define performance management.
  • Understand how performance management works and the tools to make it work.
  • Learn the three phases of project management and how to assess it.
  • Discuss effective goal setting.
    Learn how to give feedback on performance management.
  • Identify Kolb’s Learning Cycle.
  • Recognize the importance of motivation.
  • Develop a performance journal and performance plan.

Time Management Workshop Fee:R 3 200

Personal time management skills are essential for professional success in any workplace. Those able to successfully implement time management strategies are able to control their workload rather than spend each day in a frenzy of activity reacting to crisis after crisis – stress declines and personal productivity soars! These highly effective individuals are able to focus on the tasks with the greatest impact to them and their organization. 

The Time Management workshop will cover strategies to help participants learn these crucial strategies. Your participants will be given a skill set that include personal motivation, delegation skills, organization tools, and crisis management. We’ll cover all this and more during this workshop.

Workshop Objectives:

  • Plan and prioritize each day’s activities in a more efficient, productive manner.
  • Overcome procrastination quickly and easily.
  • Handle crises effectively and quickly.
  • Organize your workspace and workflow to make better use of time.
  • Delegate more efficiently.
  • Use rituals to make your life run smoother.
  • Plan meetings more appropriately and effectively.

Presentation Skills Workshop Fee: R3 500

Many studies have found that public speaking is the number one fear amongst most people, outranking flying, snakes, insects, and even death. Ironically, it is also one of the skills that can make or break a person’s career. Your participants will be provided a strong set of skills that will complement their current presentation skill set.

The Presentation Skills workshop will give participants some presentation skills that will make speaking in public less terrifying and more enjoyable. This workshop includes topics that participants can look forward to including creating a compelling program, using various types of visual aids, and engaging the audience.

Workshop Objectives:

  • Perform a needs analysis and prepare an outline.
  • Select presentation delivery methods.
  • Practice verbal and non-verbal communication skills.
  • Knock down nervousness.
  • Develop and use flip charts with color.
  • Create targeted PowerPoint presentations.
  • Utilize white boarding for reinforcement.
  • Describe how video and audio enhance a presentation and list criteria for determining what types to use.
  • Enrich the learning experience with humor, questions, and discussion.