Survey Interviewer
Duration: 6 months NQF Level 04
Entry level NQF 04 or Matric Credits 60
PURPOSE AND RATIONALE OF THE QUALIFICATION
The purpose of this qualification is to prepare a learner to operate as a Survey Interviewer. A Survey Interviewer should be able to interview research participants and collect data on a variety of topics.
A qualified learner will be able to:
- Prepare for an interview.
- Plan the interview processes.
- Select and interview participants.
- Report (feedback/observations) on the processes and interviewing approach.
When can I start using my qualification?
- On successful completion of the programme, Institute of Market Research will issue with a certificate and the relevant Statement of Results
Knowledge Modules:
- Principles of Marketing Research
- Interviewing Principles
- Research Ethics
Practical Skill Modules:
- Identify the pre-described target respondent
- Plan and manage interview schedule and resources
- Select participants
- negotiate access
- Interview participants
- Feedback on interview progress
Work Experience Modules:
- Participation in project briefing session
- Planning procedures for scheduling interviews
- Complete interview questionnaire
- Compliance with reporting procedures
