Market Research Analyst
Duration: 12 months NQF Level 05
Entry Level NQF 04 or Matric Credits 240
PURPOSE
The purpose of this qualification is to prepare a learner to practice as a Market Research Analyst. A Market Research Analyst designs research methodology, tools to collect, clean and analyse data on the position of products or markets from different perspectives. They use analytics to analyse data sets and trends, draw conclusions linking these to strategies as well as organisational strategic goals
A qualified learner should be able to:
- Write a market research proposal
- Apply marketing mix to formulate a market research strategy
- Analyse social media data trends
- Design a data sampling plan of market research project
- Design data collection instruments
- Analyse and interpret market research data
- Write a report on research findings
- Present market research report
When can I start using my qualification?
- On successful completion of the programme, Institute of Market Research will issue with a certificate and a relevant Statement of Results
Knowledge Modules:
- Basic Overview of Customer Orientation, Ethical and Professional Principle
- Overview of a Market Research Proposal
- Fieldwork, Data Processing and Analysis
- Market Research Reporting
Practical Skill Modules:
- Apply Communication Skills in Relation to Rendering a Service
- Apply Marketing Mix to Formulate a Market Research Strategy
- Analyse Social Media Data Trends
- Comply with Market Research Ethics
- Select Appropriate Research Methodology
- Design a Sampling Plan of a Market Research Project
- Design Data collection Instruments
- Write a Research Proposal
- Clean Market Research Data
- Analyse Market Research Data
- Write a Report on Findings of Analysed Market Research Data
- Present a Market Research Report
Work Experience Modules:
- Customer Mindset in Relation to a Particular Product Category or Service
- Market Research Plan Processes
- Data Collection Processes
- Data Analysis Processes
- Report Writing and Presentation Processes
