The Institute of Market Research aims to become the recognised leader in offering quality market research education and training in Africa.
The Institute of Market Research’s mission is to offer quality education and training solutions that will enhance the credibility of market researchers.
To establish a globally competitive African research training institute, to avail and elevate market research to a new level.
The IMR is currently accredited by the Services Sector Education and Training Authority (SSETA) and The Quality Council for Trades and Occupations.
