We are committed to delivering education services in a manner that promotes and enhances credibility and equity in the market research field.
The IMR is also associated with the Research Industry Transformation Action Group, the Pan African Marketing Research Organization (PAMRO) working group, and the European Society for Market Research (ESOMAR).
The Institute of Market Research aims to become the recognised leader in offering quality market research education and training in Africa.
The Institute of Market Research’s mission is to offer quality education and training solutions that will enhance the credibility of market researchers and contribute to the development of the sector.
To establish a globally competitive African research training institute, to avail and elevate market research to a new level, and to promote and enhance credibility and equity in the market research space.
The IMR is currently accredited by the Services Sector Education and Training Authority (SSETA) and The Quality Council for Trades and Occupations (QCTO).
